In this day and age, we are fighting so many sources of inflammation from the foods we eat, stress, sleep deprivation. Our bodies (and minds!) are craving some downtime to just recharge and start fresh. We detoxify and cleanse for health, vitality, and rejuvenation.
We cleanse our body to clear symptoms, treat disease, and prevent future problems. A cleansing program is an ideal way to help you re-evaluate your life, make changes, or clear abuses and addictions. Withdrawal happens fairly quickly, and as cravings are reduced you can begin a new life without old addictive habits or drugs.
Detoxification is also helpful for weight loss, although this is not the primary purpose. The body stores toxins in fat cells. When you cleanse your body these toxins are more easily released from their fat stores. Since you then become less toxic, your toxin stores (the fat) are not as necessary and, thus, your body can rid itself of excess, unnecessary fat.
Weight loss also occurs on a cleanse simply because there are fewer calories being consumed.
We also detoxify and cleanse to rest and heal our overloaded digestive organs. This is often an overlooked, yet very important, area considering optimal health truly begins with the health of our digestive system.